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Athlete Endorsements: Effects on College Students Four types of celebrity endorsers are most popular. They include genuine celebrities, the company’s chief executive, lookalike celebrities and celebrities by association (Kaikati, 1987). Genuine celebrities are the celebrities that are actually on the playing field or starring in the movies. ... Retrieve Document
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Social Media As A Marketing Tool: A Literature Review
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Likely than men to use social networking sites and blogs, and that 74 percent of women are on social networks.1 Digital marketing has presented beauty brands with opportunities where other industries face challenges – it’s easier to create an engaging video tutorial for a hair product than to do the same for computer hardware. ... Get Document
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These Internet-famous Women Told Us How They Balance Their Online And Real-life Jobs
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Turn the face of M.A.C. Some of the celebrities that have been involved include Pamela Anderson, RuPaul, Fergie, and most recently Cyndi Lauper and Lady Gaga. Promotion for the fund includes the release of a new Viva Glam lipstick colour chosen and modeled by the spokesperson of the moment. ... Retrieve Content
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[Figure 3] Believing that celebrities will use such a product allows consumers to trust the brand. (Amos, Holmes, Strutton, 2008) Even though CoverGirl is a mass selling makeup brand, they are perceived to offer high quality makeup, something important amongst many makeup users. (Ejiofor, 2006) The cosmetic ... View Document
Celebrity Or SELLebrity Endorsements?
(1) Do you think having a celebrity endorse you would be a good idea? Why or why not? (2) Even if you do not think it is a great idea, your campaign staff convinces you otherwise and begins to brainstorm celebrities who they want to get to endorse you. Use the page Celebrity Endorsers to name two celebrities who you think will most help out your ... Retrieve Document
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